The Copyshop.

Damn fine copy for founders, service providers, and creative freelancers

Writing hacks you can use before you've finished your cuppa, in your inbox every Friday morning
A person writing in a lined notebook with a black pen on a wooden table. There is a closed black HP laptop, a cup of coffee with foam in a blue mug, and a small green glass bottle nearby.

Does your writing actually sound like you?

Or is it kinda stiled, inauthentic, or wayyy out of date? If you find yourself dithering over the exact words to use, turning to AI because it’s easier than doing it yourself, or putting off writing anything at all (because you don’t want to get it ‘wrong’), I can promise you: You’re not a bad writer. You just need the right support.

A friendly editor. A clear framework. A writer pal to just look over this bit real quick. I’m a freelance copywriter giving small creative business owners the tools and confidence to write their own copy.

Write real, messy, human stories.

A woman with short wavy brown hair and wearing a red top is sitting by a window, holding a cup of coffee or tea, with a small plate and spoon in front of her. There is a vase with dried flowers and a framed photograph behind her.

No one sounds more like you, than you.

Small and solo brands have a unique kind of magic. We can take a stance (without asking for approval). We can move quickly (and fix our mistakes later). We can be real and honest and funny and weird and heartfelt (all at the same time, if we really want). Big corporations pay big money for that kind of human-to-human connection.

There’s power in using your own voice to tell real brand stories — imperfections, quirks and messiness included. I want to take your hand and help you to step into that power with damn fine website copy that does that talking for you.

In your (perfectly imperfect) voice.

A person holding a smartphone while sitting at a wooden table with a notebook, pen, laptop keyboard, and a cup of coffee, in a cozy café setting.

How I help (the people behind) small businesses.

I’m a UK copywriter, empowering creative entrepreneurs, founder-led start-ups, and companies-of-one with the toolkit for copy with heart and soul, designed for human connection.

A website that speaks for you

We all deserve to feel good about the way we sell our work online. Which is why I’m on a mission to give you better website copy.

Done-for-you website copy
Copy audits and editing
Voice and story sessions

  • "The only unexpected thing was that you nailed it first time, so very few adjustments needed. I think thats a testament to how well you understood the brief, the audience and the tone."

    Christa Chadwick, @thefoldnetwork

  • "Zoe is clearly experienced and good at kind honesty. I'm now proud of my website and have some new ways to talk about my work on other channels."

    Elinor Perry @plan_a_with_elinor

  • "The whole website makes much clearer sense, both to the reader and to myself. I didn't realise how key copyediting is until now. To have my writing sound like me, but better - a clearer communication of the message - was such an unexpected joy."

    Delia Slucutt, @mixthedots

  • "It's hard to find a good copywriter but I'm really impressed with your work. You get the tone of voice spot on and you understand what we need from an SEO perspective too."

    Matt Haigh, @designjunkiestudio

  • “I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it. ”

    Lucy Critchley, @untold.creative

  • “I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.”

    Tilly Lander-Williams, @moorheartcopy

  • “My home page is more focussed, it's more easy to understand what I do. It's worth a small investment to gain so much expertise.”

    Rachel Howfield Massey, @otherwaystowalk

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, @katherinerathmellprints

  • “I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke”

    Lorna Gilbert, @lornagilbertceramics

Let’s have a cuppa.

On a disco call, we’ll figure out how I can help you get your copy done—whether you want to hand the whole thing off to a professional copywriter, or you’re wrestling your own copy and want a helping hand in your corner.

Or book a disco call right now 🪩