Cup of Copy

Copy and content tips you can implement before you’ve finished your cuppa — in your inbox every other Friday.

About page checklist

How confident are you in your About page copy? Its one of the most visited pages on most sites, so make sure you’ve included all the essentials with the exact same checklist I use to write About page copy for my clients.

Brand story plotting

From your backstory, to stories from your day-to-day life, to client success stories, every story you tell needs a defined beginning, middle, and ending. This worksheet helps you turn basic topics into compelling stories.

Blog post template

Lost for words? This is the exact template I use to write blog posts, articles, and essays for clients, press, and my own publication. The template includes my four-part blog post structure, plus tips to plan and edit each post.

You’ll also get access to these downloadable resources:

Brand voice journaling

Harness the power of your unique brand voice through journaling. Free write into these prompts to get a deeper understanding of your brand voice on the pages of your journal. A week of prompts to find your brand voice.

Ready to tell your story? Let’s get started.

Cup of Copy

A fortnightly newsletter with writing tips, tricks and shortcuts you can implement before you've finished your cuppa, plus free downloads to help DIY your copy.

Takeout Copy

An always-kind homepage audit with suggestions to take away. Get confidence in your copy by aligning with your audience, goals and brand voice.

Venti Copy

Voice-led, narrative-driven copy and content written just for you. From untangling your ideas into a new page to a full website re-write to blog posts on retainer.