Cup of Copy
Copy and content tips you can implement before you’ve finished your cuppa — in your inbox every other Friday.
Find and document
Your unique brand voice
Using my simple 100-words method
An exercise to help you seek out your brand voice, giving you a thematic tone to draw from whenever you need to write something new.
A checklist to
DIY your About page
with everything you should include
Enchant your dream clients with your story instead of sending them to sleep with a dry personal history — and show them why they need you.
How to
Repurpose your content
with the centre of gravity method
Different platforms have different audiences — each with unique expectations. Repurpose your content messaging without copy-pasting.
How to
Communicate your values
when writing your copy and content
An exercise to help you communicate your brand values (and persuade your readers to know, like and trust you) with the show-not-tell method.
Nine ways to
DIY your copy with AI
(without pasting straight out of chatGPT)
Each idea includes a fill-in-the-blanks prompt to try out in chatGPT or Google Bard, as well as tips to get the most out of your copy and content using AI.
Essential
tools and tech
(for better small business writing)
The copywriting and content marketing tech stack I use to write for my own business and for clients.
You’ll also get access to these downloadable resources:
Ready to tell your story? Let’s get started.
Cup of Copy
A fortnightly newsletter with writing tips, tricks and shortcuts you can implement before you've finished your cuppa, plus free downloads to help DIY your copy.
Takeout Copy
An always-kind homepage audit with suggestions to take away. Get confidence in your copy by aligning with your audience, goals and brand voice.
Venti Copy
Voice-led, narrative-driven copy and content written just for you. From untangling your ideas into a new page to a full website re-write to blog posts on retainer.