The Copyshop

Helping small creative business owners write their own stories.

Does your writing actually sound like you?

Or is it kinda stiled, inauthentic, or wayyy out of date? If you find yourself dithering over the exact words to use, turning to AI because it’s easier than doing it yourself, or putting off writing anything at all (because you don’t want to get it ‘wrong’), I can promise you: You’re not a bad writer. You just need the right support.

A friendly editor. A clear framework. A writer pal to just look over this bit real quick. In The Copyshop, I give small creative business owners the tools and confidence to write their own copy.

Write real, messy, human stories.

No one sounds more like you, than you.

Small and solo brands have a unique kind of magic. We can take a stance (without asking for approval). We can move quickly (and fix our mistakes later). We can be real and honest and funny and weird and heartfelt (all at the same time, if we really want). Big corporations pay big money for that kind of human-to-human connection.

There’s power in using your own voice to tell real brand stories — imperfections, quirks and messiness included. I want to take your hand and help you to step into that power.

In your (perfectly imperfect) voice.

How I help (the people behind) small businesses.

I empower creative entrepreneurs, founder-led start ups, and companies-of-one with the tools and confidence to write their own copy.

The copy percolator: Copywriting for creative business owners.

A four-week course with self-paced classes and 1:1 support, so you have a practical toolkit to write better copy.

Takeout copy

A copy audit with edits to take away. Sharpen up a single page, or audit your full website and get a bespoke brand voice guide, too.

Copy dates

A cosy 1:1 with a professional copywriter, to nail down the details of your messaging, brand voice or content strategy.

Venti copy

A collaborative writing process for done-with-you copy. Full website projects, About page stories, or content on retainer.

  • “I've come away with a brand new blog and a newsletter which never would have happened without Zoe's newsletter accountability session.”

    Sophie Greenwood, @thecreativeincubator

  • “I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it. ”

    Lucy Critchley, @untold.creative

  • “I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.”

    Tilly Lander-Williams, @moorheartcopy

  • “My home page is more focussed, it's more easy to understand what I do. It's worth a small investment to gain so much expertise.”

    Rachel Howfield Massey, @otherwaystowalk

  • “I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke”

    Lorna Gilbert, @lornagilbertceramics

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, @katherinerathmellprints

Let’s have a cuppa.

Tell me all your writing woes, and we can have a quick chat to figure out whether I’m the right person to help you.