A young woman with short brown hair, wearing a checked shirt and a cozy cardigan, sitting inside a cafe and holding a steaming cup.

The Copyshop

Helping small creative business owners write their own stories.

Small business copywriting tips from a real, messy, human writer
A person writing in a lined notebook with a black pen on a wooden table. There is a closed black HP laptop, a cup of coffee with foam in a blue mug, and a small green glass bottle nearby.

Does your writing actually sound like you?

Or is it kinda stiled, inauthentic, or wayyy out of date? If you find yourself dithering over the exact words to use, turning to AI because it’s easier than doing it yourself, or putting off writing anything at all (because you don’t want to get it ‘wrong’), I can promise you: You’re not a bad writer. You just need the right support.

A friendly editor. A clear framework. A writer pal to just look over this bit real quick. I’m a freelance copywriter giving small creative business owners the tools and confidence to write their own copy.

Write real, messy, human stories.

A woman with short wavy brown hair and wearing a red top is sitting by a window, holding a cup of coffee or tea, with a small plate and spoon in front of her. There is a vase with dried flowers and a framed photograph behind her.

No one sounds more like you, than you.

Small and solo brands have a unique kind of magic. We can take a stance (without asking for approval). We can move quickly (and fix our mistakes later). We can be real and honest and funny and weird and heartfelt (all at the same time, if we really want). Big corporations pay big money for that kind of human-to-human connection.

There’s power in using your own voice to tell real brand stories — imperfections, quirks and messiness included. I want to take your hand and help you to step into that power with done-for-you copywriting services and training in how to write your own copy.

In your (perfectly imperfect) voice.

A person holding a smartphone while sitting at a wooden table with a notebook, pen, laptop keyboard, and a cup of coffee, in a cozy café setting.

How I help (the people behind) small businesses.

I’m a UK copywriter, empowering creative entrepreneurs, founder-led start-ups, and companies-of-one with the toolkit to write their own copy:

AUDIT: Takeout copy

The copy audit with edits and suggestions to improve your existing copy or sharpen up a draft.

COURSE: The Copy Percolator

Give yourself the toolkit to write your own copy in the six-week, self-paced writing course with 1:1 support.

DONE-FOR-YOU: Venti copy

A collaborative writing process for done-with-you copy. Professional, strategic copy that sounds just like you.

  • “I've come away with a brand new blog and a newsletter which never would have happened without Zoe's newsletter accountability session.”

    Sophie Greenwood, @thecreativeincubator

  • “I loved how simple it was to hand over my thoughts about the homepage of my website and in return receive lots of really well thought out notes of how I could improve it. ”

    Lucy Critchley, @untold.creative

  • “I really loved Zoe’s tone of voice, and the way she conducted the interview was spot on.”

    Tilly Lander-Williams, @moorheartcopy

  • “My home page is more focussed, it's more easy to understand what I do. It's worth a small investment to gain so much expertise.”

    Rachel Howfield Massey, @otherwaystowalk

  • “I love how you've managed to extract sense from my ramblings. It gave me the feelings I want my pots to provoke”

    Lorna Gilbert, @lornagilbertceramics

  • “Would definitely recommend Zoe to help get your words in place if you are struggling to find your business persona or imagining your audience”

    Joanne Michael, @parentsofsmallbiz

  • “It was really helpful to stop and think about what I want to say, and I felt comfortable to ask silly questions”

    Katherine Rathmell, @katherinerathmellprints

A woman with short, wavy brown hair is smiling and talking on a cell phone in a cafe.

Let’s have a cuppa.

On a disco call, we’ll figure out how I can help you get your copy done—whether you want to hand the whole thing off to a professional copywriter, or you’re wrestling your own copy and want a helping hand in your corner.