Workshop facilitation

A “warm, approachable, and highly knowledgeable” facilitator for business and freelancer training.

Group workshops

Workshop facilitation and business skills training in copy and content writing. I run Practical, hands-on workshops teaching groups of entrepreneurs how to write copy and content for their business, how to find their unique brand voice and how to tell powerful brand stories effectively across different platforms. 

I tailor content and delivery to the mix of attendees, their goals and backgrounds, and the levels of confidence and experience in the room. Working with organisations including Bradford Producing Hub, Parents of Small Biz Leeds, and The Tribe Network, I deliver workshops to groups of creative industries freelancers and small business owners across West Yorkshire.

Copyshop workshops balance strategy and creativity, by: 

  • Teaching enough insight into copy and messaging strategy to give attendees a new approach or framework to writing for their business 

  • Applying that knowledge in practical exercises, with prompts and templates that use creative processes to enhance their writing

  • Putting it into practice on a project (such as an About page or an artist statement), with one-on-one guidance and individual attention

  • Making space for reflection and collaboration alongside peers to network and share ideas and experiences

I focus on fostering an approachable, supportive, and inclusive environment to empower small business owners and creatives with the tools and confidence to write their own copy.

In-house training

I also deliver bespoke copywriting workshops in-house to businesses and marketing teams. In a hybrid approach between training and consultancy, I can join your team for a day and together we’ll work through exercises to:

  • Understand your dream clients (and what motivates them)

  • Nail down your messaging (and convey the value in your business)

  • Find and document your brand voice (so everyone’s writing has the same vibe)

  • Uncover your brand stories (to captivate those dream clients)

  • Make a plan to write your website copy (with an accountability follow-up)

In-house copy training includes a consult call and pre-research so I can come in with a deep understanding of your goals and your business, and hit the ground running and give you and your team exactly what you need to write better copy.

  • “Her organized and supportive approach created a generous, inclusive space for contributions.”

    — Frances Murphy, @bdproducinghub

  • “Sooo much juicy knowledge thank you! Just being in your session has made a big (hopefully positive) impact.”

    — Ruth Berkoff, @ruthberkoff

  • “I just wanted to thank you again for the workshop, that was really useful for me.”

    — Penny Moe @penny_doing__thingss

  • “Had space to think about what I want to achieve, with people to bounce ideas off.”

    — Katherine Rathmell @katherinerathmellprints

  • “Your workshop really helped me refocus. The discussion brought me so much food for thought, the exercise was brilliant.”

    — Katie Campion, @informedbirth

  • “It was a really good workshop. It gave me a manageable, flexible way to organise my content calendar.”

    — Elena Rubiu, @creative_nenna

  • “The most useful training I've been on for content creation. Warm, friendly and accessible.”

    — Lorna Gilbert, @lornagilbertceramics

  • “This is the second of Zoe’s workshops that I have attended and I can’t recommend them highly enough.”

    — Kate Hall, @kate_hall_design

  • “I've been to lots of content workshops before — but this is the first time I've been taught how to actually write my posts.”

    — Helen Langdale, @helenlangdale.photography

  • “Zoe's workshop was insightful, practical and empowering. It was the perfect mix of creativity and strategy, tailored for self-employed women.”

    — Christa Chadwick @thetribenetwork

Say Hi.

Not ready to book? Unsure what exactly you need? Just want a lil chit chat?

Send me a message here to talk about workshops and training. Let me know what you want to teach, and who you want to teach it to, and we can have a quick chat to figure out whether I’m the right person to help.