Copywriting for creative business owners
Your brand isn’t generic.
Your copy shouldn’t be either.
Write bold, compelling copy — without AI.
AI-generated copy is fine. It’s quick to produce. It uses neutral, conventional, unobjectionable language. It probably looks a bit more polished than your own first drafts.
If you’re here though, I’d put money on “fine,” “quick,” “neutral, conventional, unobjectionable,” and “quite polished at first glance” not coming within ten feet of your brand personality.
It’s all a bit ‘uncanny valley,’ isn’t it? AI writing could almost have been written by real human person. But there’s something missing. It can’t quite capture the magic in your voice and your story.
If you’re a creative, a small business owner, or a company-of-one, part of the magic of your business is you.
Real, messy, human stories.
Human copy, written faster.
There’s power in using your own voice to tell real brand stories — imperfections included.
Because if your copy feels inauthentic, it probably reads that way too. Big brands pay big money for writing that seems real: honest and funny and weird and heartfelt and utterly human.
And you have all of that.
You just need a few frameworks, a little encouragement, a pal to look it over, and you’ll have a toolkit to write your copy — and update it as your business evolves.
In your (perfectly imperfect) voice.
Tell your story.
No AI, no big budgets, just effective storytelling that strikes a chord with your dream clients.
Because that’s what it’s about, really.
Copywriting isn’t about word choice or ‘perfect’ language, and it’s definitely not about spelling and grammar. It’s about weaving stories that connect with people. Helping them get to where they want to go. And making a couple of sales along the way (without feeling icky about it).
Good copy is just part of the creative toolkit for small business owners.
Your copy toolkit
I’m not teaching you to be a writer, I’m teaching you to be your writer.
I’ve helped hundreds of small business owners write better copy. I worked in marketing for almost a decade. I’m a trained journalist, with stories in the national press. All this to say: I know my way around a compelling narrative and brand voice.
In The Copy Percolator, small creative business owners build the tools and confidence to write their own copy.
Understand your dream clients (and how to write just to them)
Find your brand voice (and sound like you, even when you don’t really feel like you)
Nail down your messaging (to talk about your value without feeling icky)
Uncover your brand stories (and tell them to captivate those dream clients).
The Copy Percolator
Your stabiliser wheels while you learn to write
Designed to fit around your work-life-juggle, you get the practical frameworks, templates and methods I use to write copy for my clients, with 1:1 support and feedback.
A pre-course coffee call (We’re doing this human-to-human — I want to understand exactly what you’re looking for in the course, so I can tailor the content AND hold you accountable throughout our time together)
Four weeks of self-paced classes, starting 23 July (In slides, PDF and workbook format at the start of each week, so you can learning whenever works for you)
1:1 access to your tutor (that’s me!) throughout the course (I’ll keep you accountable, answer any questions and chat about your copy via email
A copy audit (Professional edits and feedback on a piece of copy you wrote on the course — I normally charge £75 for this alone)
Lifetime access to the course materials (so you can go back and reference them after your cohort has ended, for the lifetime of the course)
The next cohort starts 23 July, so we can end before the school summer holidays (and you can come back to your desk in September ready to end out the year).
Join The Copy Percolator
Generic, corporate, AI-generated copy just doesn’t cut it for small, heart-centred, personality-driven businesses.
I want to give you the toolkit to write copy that sounds like you, connects with your dream clients, and helps build your business.
The next cohort starts on 23 June, so we can wrap up before the school summer holidays — I’m not planning to run this course again until 2026, so now is your chance to sort your copy before the end of the year.
The practical course giving small creative business owners the tools and confidence to write their own copy, in their unique brand voice. Normally £149, early bird spots (booked before 25 May) save £25
